On November 29, Qingneng Group held the 2019 annual marketing business training meeting in Jingzhou Project Company. More than 40 people including the Group's Planning Department and the heads of the marketing business of each project company participated in the training to learn and discuss the development of real estate industry marketing management and state-owned enterprise reform in the new era.
Jiang Guanghong, member of the Party Committee and deputy general manager of the Group, combined with the spirit of the Fourth Plenary Session of the Nineteenth Central Committee of the CPC and the spirit of General Secretary Xi Jinping's important speech on the reform of state-owned enterprises. The Group's future development direction. Jiang Guanghong fully affirmed everyone's achievements in 2019, and in response to the difficulties that will be faced in 2020, put forward new requirements and expectations for everyone.
At the training meeting, Nie Yuejiao of Jingzhou Qingneng Real Estate Co., Ltd., and Wu Aijing and Liu Biao of the Group's Planning Department respectively interpreted market research, real estate marketing management, and land feasibility report writing in third- and fourth-tier cities, respectively. The topics carefully prepared by the lecturers are closely related to the theme of the work, which has a strong guiding role in strengthening the group's project development and marketing management and improving the professionalism of the project company's land acquisition. After the training, all the students visited the Jingzhou Xuefu Garden Project.
The training is diverse in form, rich in content, full of dry goods, and has strong business guidance. It is active in establishing a marketing team that can fight tough battles in a situation where the real estate industry is becoming more competitive and the marketing environment is changing rapidly. enhancement.