I. Corporate Identity
logo Qingneng Group: logo
旭日东升、碧海蓝天、凤舞飞扬 Logo image: rising sun, blue sky, phoenix flying
海阔天空旭日东升的形象，以逆向化方式诠释清能地产集团打造一种环保的梦想生活 The blue and blue rising sun: the image of the rising sea and the rising sun rising eastward, interpreting the Qingneng Real Estate Group to create an environmentally friendly dream life in a reverse manner
翻滚的海浪，不断向远方奔腾，滴水成海的寓意 Tumbled waves: Tumbled waves, constantly rushing into the distance, the meaning of dripping into the sea
民族文化图腾的象征，诠释湖北特色地域文化 Simplified Phoenix: a symbol of a national cultural totem, interpreting Hubei's characteristic regional culture
图文相结合 Group Name: Combination of Graphic and Text
诠释集团的核心主张 Group slogan: interpret the core proposition of the group
Second, the name specification
清能集团 Chinese abbreviation: Qingneng Group
湖北清能投资发展集团有限公司 English name in full: Hubei Qingneng Investment Development Group Co., Ltd.
Qingneng Group English abbreviation: Qingneng Group
Hubei Qingneng Investment And Development Group Co., Ltd. Full name in English: Hubei Qingneng Investment And Development Group Co., Ltd.
Third, the corporate philosophy:
生活·梦想·家 Main slogan: Life · Dream · Home
Life · Dream · Home: These are the three elements of life. We explore the essence of "life", follow the steps of "dream", and finally find that only "home" is the destination of the soul.
立信尽责，和谐有为 Core value: Lixin fulfills its responsibilities and is harmonious and promising
"Lixin fulfills its responsibilities and is harmonious and promising", which clarifies the four cores of Qingneng Real Estate's values.
Lixin: Based on integrity, moral character is the cornerstone of the company's survival.
Due diligence: Due diligence, responsibility is the foundation of career development.
Harmony: Focus on harmony, and the team is the guarantee of smooth progress.
Promising: Do something, ambition is the driving force for excellence.
责任国企，诚筑梦想 Corporate mission: responsible state-owned enterprises, sincerely build dreams
区域一流，行业领先 Development vision: regional first-class, industry-leading
市场导向，效益优先 Business Philosophy: Market Orientation, Benefit Priority
真心·超越·期待 Customer service concept: sincere · beyond · expect
以人为本，尚贤用能 Human resources concept: people-oriented, Shangxian uses energy
标准管理，精细实施 Quality management concept: standard management, fine implementation
安全至上，防治结合 Safety management concept: safety comes first, prevention and control are combined